Social media is an absolutely fantastic resource for companies looking to do their own PR, with Twitter one of the best ways to get involved.
The micro-blogging site can give you direct access to pretty much every journalist there is out there and to a much wider audience.
The key is in making sure those 140 characters are well used.
Journalists are slightly obsessed by Twitter. Editors – i.e. the bosses – up and down the land have told their hacks they’d better be on Twitter or else.
Peter Horrocks, Head of BBC News, ‘joked’ last year that if journalists weren’t on Twitter they could pack their bags.
It gives people like me instant attachment to an audience – and this is like a drug to a good journo.
So whoever you are looking for, no matter how obscure the publication, website or programme, you will find someone who works there and who will be interested in talking to you.
But it also allows you to bypass journalists and get your message directly to customers, suppliers, and pretty much anyone else. [click to continue…]
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What Journalists Want in the Digital Age
4 July 2012I was recently on a panel discussing the state of journalism in 2012 and where it is heading in the future. There’s a picture of me on the right, looking unaccountably disturbed by what was being said by the Digital Editor of the Sunday Times. I actually very much agreed with him, for what it’s [...]